Maison et Objet in Paris 18th- 22nd January 2013.
Comprising fifteen designs, Cole & Son’s new collection follows the success of the first Fornasetti range, launched in 2008, delivering a repertoire of magical themes within a collection of designs that are at once iconic and covetable.
Fornasetti II takes a bold step in wallpaper design, transcending the obvious and transforming eclectic and whimsical drawings into a truly stunning array of co-ordinating wallpapers in an exciting range of colours and styles. Eccentric motifs of fantastical flying machines, architectural details, playful monkeys, keys and owls all evoke a theatrical and magical space, while the use of wide width friezes, borders, digital panels and double width papers gives this collection an unparalleled diversity in the way in which it can be used.
Commenting on the new collection, Barnaba Fornasetti stated: “Pablo Neruda once described my father as the magician of precious and precise magic and I think that this decorative collection beautifully captures the magic essence of the Fornasetti world”.
MACCHINE VOLANTI - Floating on a new version of Nuvole, these wondrous flying machines hang amongst the clouds evoking the romantic New World of scientific exploration.The three colourways are drawn in two shimmering versions of silver and bronze on pale blue and midnight skies and a third more playful colouring of red and yellow on a neutral sky.This design has been devised so that it directly co-ordinates with both Nuvolette and Balaustra and is a total of 137cm wide, thereby being sold as a set comprising two wide width rolls of 68.5cm each.
NUVOLETTE - Nuvolette, a beautifully rendered cloudy sky effect has been designed as a smaller more manageable version of Cole & Son’s existing Nuvole design. Presented in three tranquil colourways of neutral, pale blue and midnight to coordinate with Macchine Volanti and Balaustra, a fourth colouring of black and white creates a more striking and stormy effect. This design has a total width of 137cm and as such is being sold as a set comprising two wide width rolls of 68.5cm each
BALAUSTRA - Balaustra creates a striking trompe-l’oeil effect of a marble or stone balustrade sitting against a backdrop of Nuvolette. Designed to be hung horizontally along the bottom of a wall, this is the first of Cole & Son’s friezes and is an exciting and novel approach to using wallpaper. Conceived as a direct coordinate with both Nuvolette and Macchine Volanti, in neutral, pale blue and midnight, this border offers intriguing opportunities for interior decoration. Balaustra is 68.5cm high and sold on a 10 metre roll.
CHIAVI SEGRETE - Introducing two popular Fornasetti motifs, Chiavi Segrete combines mysterious gold and silver keys hanging within a dense privet hedge. At once lyrical and surreal Chiavi Segrete has been produced as a pattern easily useable on four walls. Three softer, more neutral colourways with gold, silver and ghostly white keys suspended within frosty white, grey-blue and pale neutral leaves create a cooler more elegant feel, whilst the more dramatic dark grey and forest green leaves with their gilver keys add a touch of theatre. This design repeats on a single roll at 68.5cm wide.
NOTTAMBULE - Featuring a family of wide-eyed owls, (a favourite theme of Piero Fornasetti,) Nottambule is a charming and humorous frieze, which can be hung either at the top of a room, or above a dado rail. Offered in 5 colourings of ink engraved owls with backdrops of lively red and yellow, as well as two sophisticated neutrals and a more secretive midnight. The border measures 40cm high and is sold on a standard 10m roll.
PROMENADE - Featuring a variety of umbrellas, riding whips and walking sticks collected by Piero Fornasetti over the years and depicted on umbrella stands and various other decorative products, Promenade is the second of Cole & Son’s wide width friezes, designed to be hung around the bottom of a room, or beneath the dado rail. Sold as a single 10 metre roll at 68.5cm wide.
UCCELLI - Originally created as a decorative folding screen, Uccelli was first devised as a wallpaper for a luxury hotel on the Argentario Peninsula in Tuscany. Due to popular demand we have reproduced it here in two seasonal colourways of bright summer colour and cooler wintery tones. Designed as a repeating panel at 1.04 metres wide by 2.8 metres high, the wallpaper is sold as a 52 cm wide paper that joins to create the full width and height.
PROCURATIE - The first of two architectural designs, Procuratie, which takes its name from the well known building facades of St Marks Square in Venice, is composed of two rows of classical arches drawn in a simple intaglio style. Produced in four neutral shades Procuratie repeats at 68.5cm wide and is sold on a 10 metre roll.
PROCURATIE E SCIMMIE - The amusing companion to Procuratie features two monkeys wandering amongst pillars and arches. Offered in the four directly co-ordinating colours of Procuratie, the monkeys are picked out in shades of pale blue, soft gold, regal purple and black and white. This design also repeats at 68.5cm wide and is sold on a 10 metre roll.
ACQUARIO - The fish theme appears in some of the earliest Fornasetti work, and this design adopts some of the motifs used on decorative trays. Picked for their whimsical and naive appearance, Acquario’s clownish fish set on soft washed backgrounds of pale cobalt, neutral, charcoal and deep-sea blue, repeat at 68.5cm wide and are sold on a 10 metre roll repeatable and can be put together in any configuration. Sold as either a complete set of 10 panels, or as a choice of two 5 panel sets.
TEATRO - Comprising three colourways – black, white and neutral, turquoise and neutral and the original colouring of red and yellow, Teatro originally designed for umbrella stands in the mid 1950s, features boxes occupied by elegant theatre-goers in evening dress. This wonderfully conversational wallpaper creates a witty and flamboyant faux interior, perfectly in keeping with the Fornasetti spirit and ethos. It repeats at 68.5cm wide and is sold on a 10 metre roll.
PENNINI - Featuring an assortment of old fashioned pen nibs in an array of burnished metallics, Pennini has been designed as a frieze, to be hung horizontally around a room. At 52cm high Pennini is offered in a sophisticated palette of parchment with iridescent aquas and blues, charcoal with bronze and pewter, linen with golds and coppers and powder blue with silvers, golds and gilvers.
NICCHIE - Comprising a number of well proportioned trompe l’oeil niches, Nicchie was originally conceived as a decorative screen in the 1950’s. Re-structured to work as a wallpaper, this unmistakeably Fornasetti crosshatched design features a surreal assortment of mandolins, fruit, keys and hourglasses in graphic tones of black on white, charcoal and parchment with highlights of red, gold and bronze This design repeats at 68.5cm wide on a 10 meter roll.
MAGIA DOMESTICA - The most whimsical and magical design within this collection, Magia Domestica, with its suit of armour, invitingly open door, bookcases and drawn curtains creates a world within a world. Produced as ten panels all at 52cm wide, the entire design is modular, repeatable and can be put together in any configuration. Sold as either a complete set of 10 panels, or as a choice of two 5 panel sets.
MULTIPLETTE - Both Piero and Barnaba have been cycling enthusiasts from an early age. Here the humble bicycle has re-appeared as a witty 52cm high frieze. Multiplette features nine cyclists pedalling along on a multi-saddled bicycle in ‘comic-strip’ striped jerseys and caps. Produced in nostalgic colourways of red and navy, and a more colourful primary red, blue and yellow, this border is sold on a 7.5metre roll, comprising 5 complete ‘bicycles’.
For further information, high-res visuals, samples or product requests please contact Jess Burnett, Head of PR and Marketing e: firstname.lastname@example.org t: +44 (0)208 442 7180 m: +44 (0)7720 738434 or Laura Sage, PR & Marketing Executive e: email@example.com t: +44 (0)208 442 7180.
Piero Fornasetti (1913 – 1988) - A Milanese painter, sculptor, interior decorator, engraver of books and a creator of more than 11,000 products, Fornasetti was one of the most prolific designers of the 20th century. During his career he created a colourful and witty visual vocabulary that is instantly recognizable and unceasingly engaging.
Barnaba Fornasetti - Fornasetti’s son, Barnaba, is perpetuating the Fornasetti tradition by continuing to produce and revive Fornasetti designs. At the helm of the company and its creative heart, Barnaba is the custodian of his father’s legacy. An abundance of important motifs have emerged from the Fornasetti archive thanks to Barnaba’s skilful tenacity and dedication.
FORNASETTI PROFUMI - Fornasetti conveys a sense of the poetic and magical through its depiction of a dream world filled with whimsical humour. The ‘Fornasetti Profumi per la Casa’ collection brings this unique world to life through a selection of hand crafted and scented decorative objects. www.fornasettiprofumi.com
COLE & SON FORNASETTI PROFUMI ‘TEATRO’ SCENTED CANDLE - The product of collaboration between Cole & Son and Fornasetti Profumi, the Teatro scented candle is perfumed with Fornasetti’s signature ‘Otto’ fragrance. Decorated with the classic ‘Teatro’ design, boxes at an opera house occupied by elegant theatre-goers in evening dress. This motif was originally used by Piero in the Fifties on an umbrella stand, and has since been used on fabric and neckties. Now as a perfumed candle this wonderfully covetable scented decorated object, is a witty and flamboyant piece, perfectly in keeping with the spirit of Fornasetti and closely matching the ‘Teatro’ design in the new Cole & Son Fornasetti wallpaper collection.
‘OTTO’ - The original Fornasetti scent ‘Otto’ is a sophisticated and unique scent that transcends time, season, gender and borders. Created by master perfumer Olivier Polge it makes use of ingredients that are of personal significance to Barnaba - Mediterranean herbs that were found in and around the family home, woods often utilised in interior designs or pieces of furniture created by Fornasetti. Other more ethereal ingredients - such as incense - conjure a latent spirituality or sense of dreamscape that is often present in Fornasetti graphic poetry.
For Fornasetti Profumi press enquiries please contact:
Jason Waterworth, PR Director T: +44 20 7034 3412 e: firstname.lastname@example.org
Cole & Son was founded in 1875 and today the company retains its original spirit, still producing beautiful and innovative collections inspired by its vast archive representing all the styles from the 18th, 19th and early 20th centuries. Collaborations with contemporary designers and original work produced by the in house Design Studio combined with the company’s support for hand crafting, ensure Cole & Son continue to produce wallpapers faithful to the brand’s distinguished history.
Cole & Son London Showroom, Design Centre Chelsea Harbour, Lots Road, London, SW10 0XE. Phone: +44 (0)207 376 4628
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For the loan of Fornasetti furniture and accessories Cole & Son would like to thank…
Themes & Variations: www.themesandvariations.com e: email@example.com& Milk concept boutique: www.milkconceptboutique.co.uk e: firstname.lastname@example.org